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Tag: qual thinking
2 years of creating boardgames for qualitative research – an interview with myself
OK, maybe the title is a bit misleading. It is not an interview with myself as in “my two personalities discuss between themselves”. It is an interview… Read more “2 years of creating boardgames for qualitative research – an interview with myself”
Qual research doesn’t need saving: trust the boardgames industry on that!
This article is based on the two presentations I have delivered on the topic, one for IIEx Amsterdam, in February 2018 and one for ESOMAR Best of… Read more “Qual research doesn’t need saving: trust the boardgames industry on that!”
Forget Brexit and Trump, this was MY year!
2016 has been a great year for me… sorry about the rest of the world (cannot decide: smiley or sad face?) It started in April, when I… Read more “Forget Brexit and Trump, this was MY year!”