OK, maybe the title is a bit misleading. It is not an interview with myself as in “my two personalities discuss between themselves”. It is an interview… Read more “2 years of creating boardgames for qualitative research – an interview with myself”
Exciting news about our next masterclass below: To register for this session please fill in the form below. We will get back to you with details for… Read more “How behavioural science can help you solve marketing problems?”
This article is based on the two presentations I have delivered on the topic, one for IIEx Amsterdam, in February 2018 and one for ESOMAR Best of… Read more “Qual research doesn’t need saving: trust the boardgames industry on that!”
We are FULLY BOOKED, but if you want to be placed on a waiting list or receive information on future events, please fill the form below:
What was that phrase…? “Due to popular demand”… Now, really, due to popular demand, we are fortunate enough to be able to organize a second edition of… Read more “Masterclass in Applied Ethnography – second edition”
A quote apparently misattributed to Kennedy, but a philosophy I have actually experienced since I have been a member of QRCA, a global association of qualitative research professionals that functions on very generous premises that sharing and helping each other grow is a benefit for the entire industry.
After such an amazing professional 2016 (as I was bragging here Forget Brexit and Trump, this was MY year!), how could 2017 have topped it? Well, it didn’t. It didn’t top it, it was just different.
Last Thursday we have all enjoyed the only annual research industry event in Romania, the local ESOMAR conference. I was honoured to be part of it, and… Read more ““Best Of” Esomar Romania 2017 – what I liked and what I thought could be better”
2016 has been a great year for me… sorry about the rest of the world (cannot decide: smiley or sad face?) It started in April, when I… Read more “Forget Brexit and Trump, this was MY year!”