Since the beginning of 2018 I am also hosting a series of masterclasses from leading international experts in various fields related to people understanding and insights. These thought leaders come to Bucharest to share with our community of professionals, be it researchers, brand managers, planners, designers, innovators etc.

The masterclasses we enjoyed in the past:

How to research trends [BOOTCAMP], with Els Dragt

Finding the story in the data [MASTERCLASS], with Ray Poynter

Ethnography Masterclass [MASTERCLASS], with Siamack Salari

How to apply behavioural science to solve marketing problems [MASTERCLASS], with Richard Shotton

And just a glimpse of the fun we had: a video from the second edition of the Ethnography Masterclass