Who am I?

I am a qualitative research expert grounded in psychology & psychotherapy, with 19+ years of hands-on research project experience and 15+ years of business management practice. Currently I consult, train, run local & international projects and speak at market research conferences.

My qualifications include: anything qualitative-related (I am simply curious about what makes humans so interesting), board games for research, smart data mining, strategic facilitation, training

Think Infusion Masterclasses

Since the beginning of 2018 I am also hosting a series of masterclasses from leading international experts in various fields related to people understanding and insights. These thought leaders come to Bucharest to share with our community of professionals, be it researchers, brand managers, planners, designers, innovators etc.

Upcoming events:

How to apply behavioural science to solve marketing problems -2023 updated edition [MASTERCLASS], with Richard Shotton, May 15th, Bucharest

The masterclasses we enjoyed in the past:

How to research trends [BOOTCAMP], with Els Dragt

Finding the story in the data [MASTERCLASS], with Ray Poynter

Ethnography Masterclass [MASTERCLASS], with Siamack Salari

How to apply behavioural science to solve marketing problems [MASTERCLASS], with Richard Shotton

And just a glimpse of the fun we had: a video from the second edition of the Ethnography Masterclass


You can contact me at noi@anamnesis.ro or via Facebook, Twitter and LinkedIn (scroll down).