Doing just the tactical type of research is a huge missed opportunity. How people react to the current situation, how they feel, how they cope or do not cope can teach us about crisis behaviour but also about the fundamentals of human psychology, in a uniquely designed experiment.
I have recorded a few thoughts about the future of qualitative research, at the request of the Turkish Researchers Association, as a preview of a speech I… Read more “A few thoughts on the future of qualitative research”
OK, maybe the title is a bit misleading. It is not an interview with myself as in “my two personalities discuss between themselves”. It is an interview… Read more “2 years of creating boardgames for qualitative research – an interview with myself”
Exciting news about our next masterclass below: To register for this session please fill in the form below. We will get back to you with details for… Read more “How behavioural science can help you solve marketing problems? [MASTERCLASS]”
This article is based on the two presentations I have delivered on the topic, one for IIEx Amsterdam, in February 2018 and one for ESOMAR Best of… Read more “Qual research doesn’t need saving: trust the boardgames industry on that!”
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What was that phrase…? “Due to popular demand”… Now, really, due to popular demand, we are fortunate enough to be able to organize a second edition of… Read more “Masterclass in Applied Ethnography – second edition”
A quote apparently misattributed to Kennedy, but a philosophy I have actually experienced since I have been a member of QRCA, a global association of qualitative research professionals that functions on very generous premises that sharing and helping each other grow is a benefit for the entire industry.