Doing just the tactical type of research is a huge missed opportunity. How people react to the current situation, how they feel, how they cope or do not cope can teach us about crisis behaviour but also about the fundamentals of human psychology, in a uniquely designed experiment.
Category: qual
A few thoughts on the future of qualitative research
I have recorded a few thoughts about the future of qualitative research, at the request of the Turkish Researchers Association, as a preview of a speech I… Read more “A few thoughts on the future of qualitative research”
2 years of creating boardgames for qualitative research – an interview with myself
OK, maybe the title is a bit misleading. It is not an interview with myself as in “my two personalities discuss between themselves”. It is an interview… Read more “2 years of creating boardgames for qualitative research – an interview with myself”
Qual research doesn’t need saving: trust the boardgames industry on that!
This article is based on the two presentations I have delivered on the topic, one for IIEx Amsterdam, in February 2018 and one for ESOMAR Best of… Read more “Qual research doesn’t need saving: trust the boardgames industry on that!”
Masterclass in Applied Ethnography – second edition
What was that phrase…? “Due to popular demand”… Now, really, due to popular demand, we are fortunate enough to be able to organize a second edition of… Read more “Masterclass in Applied Ethnography – second edition”
The year I said YES to everything*
After such an amazing professional 2016 (as I was bragging here Forget Brexit and Trump, this was MY year!), how could 2017 have topped it? Well, it didn’t. It didn’t top it, it was just different.
“Best Of” Esomar Romania 2017 – what I liked and what I thought could be better
Last Thursday we have all enjoyed the only annual research industry event in Romania, the local ESOMAR conference. I was honoured to be part of it, and… Read more ““Best Of” Esomar Romania 2017 – what I liked and what I thought could be better”
Forget Brexit and Trump, this was MY year!
2016 has been a great year for me… sorry about the rest of the world (cannot decide: smiley or sad face?) It started in April, when I… Read more “Forget Brexit and Trump, this was MY year!”
